The Full Time Dad. A Marketer’s Dream


[Brandweek] It seems like no matter where you turn today, there’s a fascination with the idea that women are taking over. Their unemployment rates are receding. They’re earning more college degrees. They’re becoming sole breadwinners and upping the population of stay-at-home dads. For marketers, these are fine pieces of news. After all, women have long been the prime target of advertising, and if they have more disposable income to spend these days, well, so much the better.

This is going to make the following argument seen counterintuitive, but I’ll venture it anyway. The true growth—even in categories that courted female shoppers for years—lies with the guys. Read the story here…

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