Don’t Be THAT Guy.

that-guy

You’ve seen that old man in the club. You might even know that guy. He’s the one still trying to hang on to a crowd that he no longer belongs to. He’s still trying to show how “hip” and “with it” he is, when in reality… he’s not. You want to say, “Dude, what are you doing?” But sometimes the fall is as entertaining to watch as the crash. And besides, you probably don’t care.

Well we at Brandmaker News do care enough to tell you when your brand is out of place and needs to find a new lane. In fact, I write this blog to remind you to take an honest look at yourself, examine how other people interact with you, and make sure you haven’t worn out your welcome in the circles you run in.

I used the example of the old guy in the club, rocking’ the gold choker chain and silk shirt to point out how ridiculous it looks when you try to force yourself on people who can’t relate to you, and would rather not be bothered by what you have to say.

To avoid becoming that guy you have to:

Think about what you want to be known for, and what impression you want to give the people you interact with.

Use your message, your appearance, and your personality to reinforce the characteristics you want people to associate with your brand identity.

Figure out what type of people would most appreciate what you have to offer, and come up with a strategy to introduce yourself to that market.

Don’t be afraid to reinvent yourself and polish your look to appeal to the specific audience you’re trying to reach.

Find a lane that works for you and stick with it.

We all wish we could be all things to all people, but the simple fact is, we can’t. It’s always important to find out exactly how you’re perceived by the audience you’re trying to reach. Look, it’s not that the old guy can’t go to a club. He just needs to find his club. A club where old people do what ever old people do. Together.

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