Making Connections The Bill Clinton Way


Very few people have the ability to make powerful connections the way Bill Clinton does. With his charismatic personality and calculated communication tactics, he draws people in, earns their trust, and gets them excited to partner with him on whatever initiative he presents.

We all know that Bill Clinton’s mere presence can energize a room… But-how do you explain his magnetic appeal? What exactly does the former President do to win crowds of support all over the world?

BrandMakerNews examines Bill Clinton’s ten powerful strategies for making connections. His approach to building relationships is a model for entrepreneurs who are looking to take their businesses to the next level. Whether you need investors, employees, business partners, or customers- mastering the art of making connections will open doors for you time and time again.

Bill Clinton’s 10 Strategies For Making Connections:

  1. Give The Familiar Gaze- Look deep into the eyes of the person you are speaking to. Even if you don’t know them that well, focus on them with strong yet warm eye contact. Make them feel like you’ve known them for years, and that you are deeply concerned with what they have to say.

  2. Focus On One Person At A Time- Even if there are hundreds of people around you clamoring for your attention, when you stop to engage someone make them feel like they are the most important person in the room. Enthusiastically greet and embrace the person you are speaking with- to show you are genuinely thrilled to have them share that moment with you. It helps to have a wingman around to pull you away (against your will of course) so you can continue to work the room and embrace your other “long lost” friends.

  3. Expose Your Emotions- In public people have a tendency to showcase their polished side instead of their human side. Standout by embracing your emotions and by not being afraid to show your vulnerabilities. Expressing joy, sadness, concern, excitement, and other human emotions allows people to connect with you as a human being-and not just as the title on your business card. When you open up to others, you make it easier for them to open up to you, which creates the “real” relationship you actually want.

  4. Speak In Color- When speaking to crowds or in one on one situations speak in a positive, upbeat and colorful manner. Use humor, wit, and words that evoke images. And, remember to tell personal stories to make your conversation more intriguing and memorable.

  5. Show That You Understand- When someone is sharing a personal story with you or talking about an issue they are having show that you understand what they are going through. Make it clear that you feel their pain and that you will do all that you can to help, if you can. Again, go beyond words, and offer a hug to those in need. Make them believe that their story and pain will not be forgotten, and that they have an advocate in you.

  6. Get Over Yourself- Even if you do feel you are the smartest, hottest, and most charismatic person in the room, don’t show it. Focus on being humble and look for the greatness in those around you. If you have a nickname introduce yourself as “Bill” instead of William. And, don’t insist that everyone call you by your job title- if someone forgets to add the “esquire” or “doctor” to your name don’t flip out. Speak about the great work you are doing to help others, instead of talking about how great you are. Present yourself as a humble servant on a mission for good. If you are as great as you think you are, those around you will do your PR for you.

  7. Be All Inclusive- Surround yourself with different types of people from various walks of life. Make a real effort to embrace people with different opinions, ethnic or religious backgrounds, and professional expertise. Having these distinct voices around you will help make you sensitive to the concerns of others and broaden your thinking when it comes to issues that effect different communities. Surrounding yourself with people who don’t look and think like you also helps to expand your base and establish deeper connections.

  8. Stay Relevant- When your big moment in the spotlight is officially over…find ways to keep yourself relevant. Instead of retiring when your term/project/assignment is up think of how you can use your connections, passion and expertise to make a difference in this world. Keep moving on to your next great thing and put all your enthusiasm behind your next global initiative.

  9. Be Effortlessly Attractive- No need to get overly made-up, but it is important to stay camera ready. Use a less is more approach when considering your personal style. Make it look effortless like you just happen to wake up looking perfect everyday. Don’t try too hard. No shiny suits or orange shirts necessary. As long as you are fit, healthy, stylish and upbeat your best will shine the through on its own.

  10. Make Leadership Look Easy- Show that you are comfortable in the leadership role. Make it seem like it just comes naturally to you. You don’t have to shout at people to assert your authority. By staying calm and calculated in difficult situations, and by think deeply before you speak-you earn respect as a thoughtful and decisive leader. Remember to use your charismatic abilities to inspire those around you. Cheer on your team and give them shout outs on a regular basis to keep them motivated to work hard. And, don’t ever let the public see you sweat the small stuff. You’re much too cool for that.

Entrepreneurs, use the communication strategies above to make the powerful connections you need to grow your business. Study Bill Clinton’s tactics, adopt his communication practices as your own, and build the relationships you need to secure your success.

Be great!

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