Queen Latifah: Art of Staying Relevant


More than two decades ago, Dana Owens introduced herself as a Queen and no one has dared to dispute her throne. Known around the world as Queen Latifah, the rapper, turned actress, turned entrepreneur, turned singer, turned spokesmodel, turned producer, turned author… continues to prove why she’s every bit worthy of her royal name.

Queen Latifah maneuvers effortlessly across genres, and appeals to audiences young, old, black and white, without ever watering down her authentic style. In a world of overblown egos and one hit wonders, Queen Latifah manages to stay humble, to stay real, and to stay relevant.

BrandMakerNews takes a close look at how Queen Latifah manages to stay on top of her game. Take notes so that you can learn what it takes to have over twenty years of success. Here are the secrets to longevity, as shared by Queen Latifah in a recent interview.

How to master the art of staying relevant… the Queen Latifah way:

1. Define yourself and set the tone for how you want others to embrace you.
“I didn’t want to be emcee Latifah or, you know, all these different monikers that you could have put on, but I thought, Queen, you know. My mom raised me to be a queen. Queen. Queen Latifah. And I asked all my boys, and they thought it was cool. So I went with it.”

2. Put on your crown and remind yourself that you can have what you want.
“Putting on your crown is really like accepting the fact that you are a queen. You’re a great woman. Wherever you are in life, just keep on that path, and so for me, sometimes as women, we forget — we forget that about ourselves. So, putting on your crown is sort of reminding yourself that, hey, I’m a queen, and I can do what I want in this life and take it.”

3. Enjoy this exciting journey called life.
“It’s about living every moment to the fullest, as best you can. It is hard sometimes, but to me, it’s a goal. It’s a goal, if you will. I try to keep it in mind, in, you know, whatever I do, I’ll try to make sure I have a good time doing it, that I enjoy it, and that I get every full moment out of everything that I do.”

4. Maintain your composure under pressure.
“I love playing organized sports. It taught me a lot. Taught me how to be a team player, taught me how to sacrifice, how to share, how to celebrate, how to compete, how to be composed. One of the things my coach always drove into our head was composure. Composure. Composure. So, all of these things that I learned playing basketball, I was able to take into life, into this career, you know. How to be composed under pressure.”

5. Recognize the power of your brand and grow it.
“Queen Latifah outgrew me years ago, and I remembered it. I remember I was 24 years old, I was doing “Living Single” and I had a record out, and so many things were happening. All of these articles and covers and — I was like, this is way beyond who I am. This is now gone to a whole new level. And which made me even more so want to just be me. To stick — I mean, I still have the same energy I had since the beginning, over 20 years now.”

6. Keep good people around you.
“I have real people around me, who can pat me on my back when I’m doing good and smack my hand when I’m doing something naughty, and it just keeps me more grounded. Queen Latifah became a phenomenon in a sense, but underneath, the queen is just La.”

7. Stay humble. Stay real.
“I think that’s what people really get from me, and what they feel like — when people approach me on the street, they just feel like they could hug me, you know. Like they feel like they know me, and they say that to me. It’s just because I’m still me underneath all that huge Queen Latifah business.”

Also check out:
Jay-Z’s Success Secrets Revealed and
Will Smith’s Success Secrets Revealed


  1. Posted October 4, 2010 at 12:33 PM | Permalink

    Love this post. She is truly the Queen. Fantastic advice for life and business!!!

  2. Posted October 4, 2010 at 8:30 PM | Permalink

    Nice piece. Loving the Queen . . .An all-around artist and entreprenuer. Definitely on my personal list of ‘Fearless Females’ . . .

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