Brand of the Decade: The Obama Brand

In honor of our president’s 49th birthday– we’ve decided to take a look back at how he got there (to be president that is). From revolutionizing internet fundraising to placing equal importance on his visual communication and not just verbal, it seems Mr. Obama has done everything right. As president, he’s kept the brand conversation going with his die-hard supporters and has extended his brand to surround the entire Democratic Party. The Obama Brand is the “branding blueprint” of this generation, not just for politics but for business as well. Check out the folks at Fast Company and Entrepreneur as they take a closer look at the Brand of the Decade.

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