Floyd Mayweather: The Real “Million Dollar Baby”

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At first glance, the 5-foot-8 boxer may not appear too imposing.   But the man known as Floyd Mayweather Jr. packs the kind of punch that not too many people on the receiving end can forget.  Floyd Mayweather Jr. is for all intents and purposes, one of the most fascinating boxers in history.   His undefeated status precedes him; having won nine different boxing titles in various categories is no small feat.  His penchant for dodging killer punches earned him the illustrious title, “Pretty Boy Floyd.”  The number of boxing awards he’s received is almost too large to recall.  As a result, his fights generate multiple millions of dollars in Pay-Per-View revenues.  (His May 1st 2010 fight with “Sugar” Shane Mosley garnered almost $80 million.)

Nonetheless, Mayweather’s slick machismo is perhaps as responsible for his worldwide popularity as his left hook.  This translates very well into other facets of the media.  WWE (World Wrestling Entertainment) wasted very little time capitalizing off his glamorous athletic image; and he participated in a number of well-publicized wrestling matches.

Floyd even showed off a different kind of footwork in another arena, pairing up with Karina Smirnoff on Season 5 of Dancing with the Stars in 2007.   Though his presence in the competition was somewhat short-lived, the world would never forget exactly what propelled the young boxer into the spotlight.  A lot of boxers are known for winning fans over with their catchy self-speak and powerful punches.   As such, Floyd Mayweather’s easy, winning grin and “self-assured” attitude easily translated into a slew of endorsements.  This is perhaps another reason that Floyd Mayweather Jr. scored 2nd place for earning the most than any other sports celebrity (per a 2010 Forbes report.)

Aside from cozying up to R&B singer Chilli (of TLC) on her VH1 reality show, the super welterweight employed his charms in an advertisement for AT&T.   Reebok got a glimpse of those bouncing feet and also snatched up the beguiling athlete for an endorsement.  And in July of 2010, Floyd Mayweather opened up the Mayweather Boxing Club Summer Camp—a boxing camp for children-in Las Vegas, Nevada.   When you’re “Pretty Boy” Floyd, it’s easy to relate to kids who need an extra boost in life.  Conceivably, Floyd Mayweather Jr.’s own bumpy youth has everything to do with the fighter’s tenacious approach.  Dodging adversity as a child led him to dodging punches, which in turn, created a Mayweather “brand” all on its own.

One Comment

  1. Posted July 27, 2010 at 8:40 AM | Permalink

    One of the main thing you guys forgot to mention, surprisingly, was his purposeful attempt at branding himself the “Money Mayweather” character in promoting his fights. Everything else you wrote about was the OUTCOME to his re-branding success. This is well documented as he has said it’s that very image… the “love to hate” ” all about the benjamins” character he developed, that has drawn criticism as well as fanfare to his fold. With that image, used throughout the HBO series “24/7″, that has helped not only garner top rating, praise and awards for the network, put was the true catalyst that catapulted Mayweather to prominent superstardom. Before his much ballyhooed fight against Oscar DeLahoya, Mayweather was a well respected fighter but couldn’t break through to the audiences of mainstream media. After his over charged, money talking, trash mouthed image he cultivated in order to infuriate Delahoya, his profile raised 1000 fold. Not only did he silence the critics about whether or not he could handle a true boxing challenge, doing so effortlessly and poetically, it was one of the highest grossing boxing events in pay per view history, bringing in well over $165 million in home buys and over $20 million in live gate sales. Mayweather personally made well over $30 million on that fight alone.
    Even though his fight with Pacquiao is sure to be a must see event, some estimating it could easily gross over $200 million, Mayweather has gone on to show that because of the brilliant marketing and branding of his name and likeness he has done, it has allowed him to be able to go on and fight lesser known opponents like Shane Mosley and still bring in a $22 million purse.

    Its the image that sells.

    It’s the brand that works

    Love him or hate him.

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