The Secret Behind the Tony Hawk Brand


In a NY Times’ article, entrepreneur, Tony Hawk revealed how he turned skateboarding into a multi-million dollar brand. He capitalized on his passion for skating to show the world what he was made of. Not only did Tony Hawk manage to make skateboarding a viable career, but he went on to launch his own line of skateboards, a clothing line, video games, tours, and many other projects as CEO of Tony Hawk Inc.

Tony Hawk shows us that branding your passion…

Frees you to play by your own rules.
“You can skateboard however you want, any style. You don’t have to listen to a coach or rely on a team.”

Forces you to be the best you can be.
“I played basketball and baseball but never felt that I was improving. But every time I skated, I got better at it.”

Allows you to do what you love, everyday.
“It was a difficult time financially. I learned that I loved skateboarding even if I didn’t get paid for it. I knew this all along but that period really put me to the test.”

Gives you a chance to live without regret.
“I didn’t attend college, but I’ve never regretted it because skating presented such a great opportunity. When my high school classmates were trying to figure out what they were going to study, I already had a career and a house.

Lets you share your passion with others.
“I started a foundation to build free skate parks in low-income areas. Kids use them from sunup to sundown. So far we’ve had a hand in creating 450 parks.

We are all presented with blank canvasses at different points in our lives. It’s up to us to recognize the opportunities that come along. And to never ignore the things we are most passionate about.

What’s your canvas? What’s the one thing you’re willing to build your entire brand around it? Take notes from Tony Hawk’s successful brand. Have the courage to do your thing, and don’t stop until you transform your passion into a masterpiece that you can share with the world.

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