Pharrell: The World’s Coolest NERD


Unless you’ve been living under a rock, you realize that the name “Pharrell” is practically synonymous with all things hip and trendy in the entertainment world. That’s right; Pharrell Williams, rapper, singer, musician, producer and fashion designer to the stars has discovered a new way to market “cool.”

With his childhood friend Chad Hugo (whom he met in a summer band camp), Pharrell launched the über-trendy hip-hop recording group, The Neptunes—cranking out electronic funk tunes for dozens of the world’s hottest artists. Later, Pharrell took the show on the road with N.E.R.D., a band he also formed with Hugo—seeing immediate success from the time In Search Of…debuted in 2001. Often considered the brainchild of both musical entities, Pharrell has stretched his talents far and wide—creating a razor-sharp sound that is immediately recognizable, even without reading the song credits.

The three-time Grammy award winner has the uncanny ability to make sound visible. This is perhaps how he’s been able to make a name for himself in the fashion industry. You want to listen to his music, star in his videos, and wear the clothes he’s designed while doing so. It’s the kind of pop culture package that is completely irresistible to anyone with ears and eyes.

Co-founder of the Billionaire Boys Club and Ice Cream clothing brands, Pharrell offers his eager public a sassy array of T-shirts, polo shirts, jeans, sweatshirts and shoes. Amazingly, the clothes even look exactly the way Pharrell’s music sounds. T-shirts are quirky; the polo shirts are crisp and masculine. The sweatshirts and jeans are as whimsical as his infectious lyrics. Wear his clothes, and you just might feel as if you too can produce chart-topping hits.

His quirky vision also extends to jewelry and eyewear. And yes—the music star has even designed furniture. (Be sure to check out his almost X-rated plastic chair manufactured in France.) As a matter of fact, it’s difficult to determine exactly what area of the entertainment universe Pharrell hasn’t touched. Who would have “thunk” that the original “little drummer boy” from summer camp would have placed such an indelible brand on the world of music?

One Comment

  1. Posted May 9, 2011 at 7:40 PM | Permalink

    One of the things that I love about Pharrell is that while he has his hand in so many pots, he never pounds you over the head with it. Every project that he’s involved with, whether it’s music, clothing, or furniture design, it seems authentic. You never get the feeling that he’s being pimped out by someone. Aunthenticity is necessary for your brand. Without it, I don’t think you can ever build anything sustainable.

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