Brand Design

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How Much Does A Logo Really Cost?

There are many important factors entrepreneurs must consider when choosing a vendor to create the perfect logo for their business. To narrow down your options and to find out just how much your logo should really cost, ask yourself the following questions:

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How To Brainstorm And Spur Innovation

A look at “The Ten Commandments of Brainstorming” from legendary design firm Ideo.

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Company Website Blunders To Avoid

The following article shares web design insights from seven designers and creative directors to help you avoid common website blunders.

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How to Create a Brand Ambassador for Under $10

As technology progresses, we tend to forget about old school guerilla marketing tactics that has served us so well in the past. Despite all the PR and marketing tips I’ve heard over the years, there’s only been one tool that has consistently created die-hard brand ambassadors for my business time and time again… the promo tee.

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7 Keys to Redesigning Your Logo

Updating your logo, means updating it everywhere. Not only is this a big expense, but it’s a major undertaking of time as well. Every piece of material or web page online that represents your company has to be updated. If you’re not ready to make this commitment, don’t undertake this project…

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Transforming Businesses Into Brands: Why You Get What You Pay For.

BrandMakerNews caught up with entrepreneur, Lisa Jennings, to talk about her experience branding Wildly Different. Her company that creates team building and networking activities for corporate groups. Since launching in 2003, she rebranded her company three times before finally getting the brand she envisioned. Now she’s sharing her experience and lessons learned, to help you build a successful brand…

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The Secret to Keeping Your Brand Fresh

As soon as you realize your brand is no longer getting the results you need, bring it back to life with a new look, new feel, and new direction. Becoming a stale, washed up brand will only get you remembered for all the wrong reasons. Before you start losing your it-factor, rebrand to stay attractive to your audience. Doing so will keep you ahead of your competition, and excited about what you have to offer…

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Job, career or calling?

Do you have a job, career or a calling? Stefan Sagmeister offers an interesting way to look at how we spend our lifetime.

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