Twitter Strategies For Growing Business


Sure you may have a Twitter account, but are you using it effectively to grow your business? We asked six entrepreneurs to share their successful Twitter strategies with you. Here’s what they revealed…

6 Twitter strategies for your growing business:

Strategy #1: Choose the right people to follow.
Who you follow + Who follows you = Your experience on Twitter. This actually applies to most social media platforms but especially here! If you are feeling like the conversations are mundane or not of interest, look at who you are following, and search for more appropriate people. If you are being bombarded by promotions or not getting responses to your queries, look at who is following you, and reach out to people that are more aligned with your goals. Twitter CAN be a very powerful tool, but who you associate with makes all the difference! -LisaMarie Dias, LisaMarie Dias Designs

Strategy #2: Take advantage of 3rd party apps.
Use 3rd party apps like Tweetdeck, Hootsuite or Ping to help you save time. You can post to multiple social media (Twitter, Facebook and Linkedin) at one time. You simply enter all of your social media accounts into a single 3rd party app (like Tweetdeck or Hootsuite). Then when you write a post you can select which accounts on which you want it to appear. -Cindy W Morrison, CWM Media

Strategy #3: Use Twitter’s search feature.
I have generated sales in the past via Twitter, through a fairly simple technique. I run two subscription websites, one focused on short selling, and the other focused on hedging. What I’ve done in the past is search Twitter for keywords such as “short selling” and “hedging”, which brings up recent tweets mentioning those terms. Then I’d respond to the sender and say, for example, “You might be interested in this site which offers a unique hedging tool”. I’ve asked new subscribers in the past how they joined and have been told they joined after being contacted by me via Twitter. -Dave Pinsen Launching Innovation, LLC

Strategy #4: Instead of selling…solve problems.
We find it best to use twitter to connect to people who have questions or are expressing that they have issues printing. Instead of trying to hard sell them on our products we try to resolve their issue. -Bill Elward, Castle Ink

Strategy #5: Pre-schedule tweets.
Socialoomph allows us to schedule tweets in advance. This allows us to spread out our tweets, so we don’t tweet too much, or too little. It’s also helpful to tweet on a topic, once per day, for instance. I can sit down on a Sunday and schedule 50 tweets, spread out over two months time. Another tool manages our non-followers, or those that don’t follow back. It’s important not to become to “upside-down”, or be following 20% more people than are following you. For this, we use Qwitter to show who has unfollowed us recently, and also the tool FollowerHub, which allows an easy way to unfollow those who don’t follow back. -Rob Cox, Poolcenter

Strategy #6: Connect with industry leaders.
Subscribe to articles that are relevant in your industry via Google Alerts, then reach out to those interviewed or mentioned by mentioning them on Twitter. An example would be this recent NYT article… I found it in my Google Alerts for “mommy bloggers marketing” and could reach out to any of the experts in the article with a tweet of the article and an @ mention to the experts, specifically. I almost always get a nice reply thanking me for my mention, plus I gain a new follower in the process. The conversation is genuine, and it has helped me to earn respect in the Twitter community. -Linsey Knerl, Lille Punkin

Entrepreneurs, what other Twitter strategies do you use to grow your small businesses? Share your tips below…


  1. Posted March 22, 2011 at 10:45 PM | Permalink

    Something that works for me is signing with my Twitter ID. I think all the suggestions are great. One thing you didn’t mention was the use of hashtags. Do you think there effective? If so what would you recommended be the best way to use them.

    -Westerfield Tolbert

    • Posted April 5, 2011 at 6:34 PM | Permalink

      Hi Westerfield! Thanks for sharing another great strategy. Adding your twitter address to your signature is a sure way to increase your followers. Great point!

      Hashtags have proven to be effective for me, because they allow my messages to reach Twitter users outside of my network who are also interested in the same topic. Using hashtags strategically on keywords not only earns me new followers, but also allows me to link related tweets and responses so my discussions are easier for others to follow.

      My advice is to identify a few keywords that reflect the type of tweets you send out, and hashtag those words sparingly on relevant tweets. While every tweet shouldn’t include a hashtag, tagging specific tweets #smallbiz or #branding or #marketing- is a clear way to introduce yourself as someone with a distinct point of view on that particular topic. Hashtag away! ;-)

  2. Posted March 28, 2011 at 4:27 PM | Permalink

    Excellent article! I am curious on Westerfield’s comment as well - more so how effective or what are your recommendations for starting a new hashtag?


    • Posted April 5, 2011 at 6:43 PM | Permalink

      Hi Amanda! Glad you enjoyed the tips above. I added my thoughts on hashtags above, but I wanted to answer your question about starting a new hashtag…

      It’s a great idea to start a new hashtag if you plan on promoting that new hashtag on your website, blog, and twitter/facebook network. You want to get your community to adopt the new hashtag, so you can share related ideas, tweets, and links in your own private hashtag world. I don’t see the benefit of using a hashtag that no one can identify with, or use to tag their own tweets.

      As a social entrepreneur, I recently came across a profile that was hashtagged #socent. Someone obviously came up with that on their own, but it has since been adopted by many other social entrepreneurs who tag their tweets accordingly. You can certainly start a new hashtag as a way to unify likeminded folks. Good luck!

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