Success’ Secret Weapon


Starting a business without seeking the wisdom of mentors is a recipe for failure. When beginning your entrepreneurial journey, having a mentor is your greatest asset for business insights and network connections. Every entrepreneur needs a team of mentors to make up his or her Personal Board of Directors.

Here are 10 reasons why entrepreneurs need mentors in order to succeed:

  1. Mentors have experience: When considering mentors, find individuals who have experience in your field. Use your conversations to learn from their past mistakes and benefit from decisions that led to success. Evaluate the advice with a keen eye, because while some methods are enduring, others can be time sensitive.
  2. Mentors open up your network: Mentors have connections that can afford you better relationships with vendors and introduce you to others that can further your mission.
  3. Mentors have developed skills they can share with you: In some cases an entrepreneur may have an excellent idea, but just miss the mark on skills like sales and customer service tactics. Mentors can offer education on industry norms and special skills required to survive in the business world.
  4. Mentors can assist in decision-making: Without all the information, new entrepreneurs might come to decision forks in the road. Having a personal Board of Directors means having mentors that can clear up uncertainties in a language you understand.
  5. Mentors can give confidence and support: A new entrepreneur might be well equipped in every other arena besides having a support system to push them to be the best they can be. Mentors take a personal interest in the well-being of their mentees, and are available for the occasional self esteem pep talk.
  6. Mentors are role models: Have you decided what kind of entrepreneur you would like to be? Having different mentors with different schools of thought on business can shed light on your own ideas, and help you identify the best path for you.
  7. Mentors can provide honest feedback: Mentors have the ability to identify inconsistencies and provide clear feedback to help new entrepreneurs improve their chance at success. They are not your competitors, and have nothing to gain from your failure, so trust them.
  8. Mentors understand your vision: As neutral parties, mentors can help new entrepreneurs develop their vision from the drawing board to the selling floor.
  9. Mentors motivate you without words: A great mentor is successful. Being in the presence of success can motivate you to achieve your dreams faster, and prompt you to solve problems and reach your goals.
  10. Mentors can turn into friends: Having a friend on your Personal Board of Directors can ease the process of building a business. They are available to listen, comment, and support on a deeper level, removing much of the fear associated with the journey.

Give your company the best chance to succeed by reaching out to mentors who been there, and done that. And, remember that mentors can only help you if you invest in your relationship with them. Don’t let these important connections go cold. Stay connected to your Personal Board of Directors for as long as they will allow.


  1. Posted July 24, 2010 at 6:18 AM | Permalink

    Definitely, mentorship is a very powerful tool that all people should utilize but most don’t. You can even learn what not to do by having a mentor if they have already walked down the path that you are trying to go. During my earlier years of college, I wish that I had a mentor to guide me because I probably would be a lot further in my personal goals then I am now.

    • Posted July 28, 2010 at 12:46 AM | Permalink

      Thanks for your comment Wayne! Mentors are helpful at every stage of your career. It’s never too late to find someone to help you along your journey. Learning from someone else’s mistakes is better than learning from your own. All the best to you!

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