10 Ways To Create Brand Fanatics


The primary goal of every entrepreneur should be to create brand fanatics. Getting your customers to fall in love with your products and services is simply the smartest business move you can make. When customers rant and rave about your business, more customers come running, your profits increase, and you’re able to attract greater talent, opportunities and awareness for your business. If you want to grow your business, focus on creating brand fanatics.

To help you get started, we asked entrepreneurs and brand strategists to share the techniques they use to earn fans for their businesses. Here’s their advice for you…

10 ways to create brand fanatics:

1. Get personal with your customers. Become a friend, not just a “company” “business” or “brand” that is untouchable and unreachable. We engage our customers and make them part of the business. Customer service is #1. We will work overtime to turn an unhappy customer into a raging fan. We speak to our fans on our facebook page daily, we enlist moms and dads who use our products to train stores and attend baby events, and we use actual customers as models on our marketing material. I honestly think we’ve grown organically due to these things alone. You can have a superior product but it’s useless if you don’t have loyal fans and brand fanatics. -Michal Chesal, Baby K’tan, LLC

2. Surprise customers with free gifts. We get so many compliments about doing this and so many of our referrals that we track come from this.  We also will surprise members with extra store credit or discount codes on our site.  We do not do a mass mailing of these, but personally email people with codes that have their name in them and are geared towards them. This site is about building community and our site is built for our customers so whatever we can do to create an amazing shopping experience we are going to do. A lot of it just boils down to what would you want to happen if you were in your customers shoes. Just asking yourself that every day will give you a lot of food for thought in creating a brand that drives brand fanatics. -Amy Ludwigson, Pure Citizen 

3. Accept that you are not for everyone. You exist to make one small group deliriously in love with you. Everything about your brand: your word choice, your design, your jokes, your product structuring, your price points - it’s all about meeting the needs and wants of that group. No one else in the world should exist when you’re making decisions about your business. -Catherine Caine, Cash and Joy

4. Ask your customers for feedback. We’ve been in business for 20-years because feedback and seeking customers to share their experiences helped build our local business into a national brand for high-speed photo scanning. Every order includes a yellow post it note that asks: “How’d We do? Share your experience and post a review on our Facebook and Twitter pages” -Mitch Goldstone, ScanMyPhotos

5. Remember it’s about your clients, not about you. Understand what your clients want and give it to them in just the way they like it. Don’t make assumptions about what they want know it. Too many companies start profiling their customer base and making broad assumptions about how they think, what they buy and what motivates them. Don’t do that. Talk to them, open the lines of communication so that you have a deep understanding of what your clients want and how to give it to them in a way that makes them smile - and come back for more. -Romana Mirza, Studio PinPoint

6. Communication is key. Always stay in touch with your client base on a regular basis…. Be accessible, offer top notch customer service, and be available and responsive to your clients. -Craig Wolfe, CelebriDucks

7. Offer behind the scenes info. Advanced previews make customers feel like a real part of the business and helps them become your brand evangelists. Rewarding your regular customers through special deals, perks and coupons reinforces their awareness of the brand and their loyalty. Social media tools and platforms like Facebook, Twitter, Foursquare, Gowalla and others make this easier than ever! -LisaMarie Dias, LisaMarie Dias Designs

8. Give your fanatics something to crow about. Why should they rave about you? If you do have something unique, consider yourself lucky. You, your employees and your best customers can all begin to sing your praises. Give your customers the tools (e-mail, referral perks, swag, online) to crow about you. -Mike Farley, JacksonSpencer LLC

9. It’s about choices. Give your customers choices and be very knowledgeable about your product so you can help them make the right purchase. It is always helpful to be able to read the customer’s style and taste. Remember the name of the customer and use it when you greet them returning to the store. This makes them feel welcomed and they feel like they are visiting a friend. -Terri Coleman, Tuccia Di Capri

10. Add little extras. Provide extra services that differentiates you at every level of the transaction - even in a tiny way. When faced with multiple choices and similar prices, consumers will always go with the company that gives that little extra and makes them feel special. - Tom Kuhr, Luxury Link

Now that you know how to create brand fanatics… get moving. While your competitors are still using the hard-sell approach, you can earn a greater market share, increase your profits, and grow your small business by converting your customers into fans.

Cheers to your success!


  1. Posted April 4, 2011 at 1:56 PM | Permalink

    Great points. Also good to remember that customers don’t choose you because of a product you make, they choose you because of a problem your product solves for them. Toothpaste marketers focus on being attractive, having fresh breath, etc… not the toothpaste itself. Focus on the problem you solve, not the product you make.

    • Posted April 5, 2011 at 6:15 PM | Permalink

      Thanks Steve for adding your tip! As we market our businesses, we do have to remember to anticipate and provide solutions to our customers’ problems. You’re absolutely right!

  2. Posted April 4, 2011 at 2:49 PM | Permalink

    Great tips, thanks so much! I plan to implement some of these myself in the very near future. Off to share this with my Facebook & Twitter followers!

    • Posted April 5, 2011 at 6:17 PM | Permalink

      Hi Theresa! Glad you enjoyed the tips as much as I did. Thanks for sharing this valuable information with others in your network. We appreciate your continued support!

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