Demand: The New Business Model


Too many business owners waste their time trying to convince customers to buy their products. Instead, entrepreneurs should focus on creating products and services that consumers already need, want and are willing to pay for. Our world has changed in a way that now puts customers in control. They know what they want, they vocalize their demands, and they actively look for products that help make their lives easier.

Not even the sharpest marketing professional can create demand for a business that no one is interested in. But- your customers will find you, and become loyal supporters if you find a way to meet a need they already have. Entrepreneurs have to acknowledge and find a way to exist within this new business model. To learn more about how to navigate through the demand economy, read more.

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