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How to Make Your Brand Valuable

Wed, Sep 30, 2009

For years we’ve been told-If we build it, they will come.

People continued to journey out into the world of entrepreneurship, blowing through their savings to invest in their dream-only to face a harsh reality. It takes much more than the production of goods and the availability of services to get motivated customers to the register...

Even the best customer service and the most competitive pricing cannot attract customers, if your audience does not find value in what you are offer.

Value is the regard that something is held to deserve, the importance or preciousness of something, and one’s judgment of what is important in life.

Many customers value quality over quantity, tailor made goods over one-size fits all, and convenience over the hassle. Because certain experiences are more valuable to your audience, they are willing to pay more and support you more often, if you take the time to focus on the things they actually care about.

Many entrepreneurs make the mistake of relating value to price. In a rush attempt to make quick sales or win over penny-pinching customers, business owners lower their prices to the point to where they are barely making a profit. If that’s you, immediately stop what you are doing and come up with a new strategy for your business.

The purpose of entrepreneurship is to put you in control of your life, your time, your energy and your money. As an entrepreneur you should not feel like you a slave to anyone, not even yourself!

Not only does undercharging leave you overworked, underpaid and extremely frustrated, but it often lowers the perceived value of your brand, and labels you as the cheap, lower quality biz on the block.

Entrepreneurs must constantly ask themselves, how valuable is my company/goods/services to my customers? And, what can I do to increase the perceived value of my brand?

In order to understand how valuable your brand is to your audience, you have to find out what is important to your customers, see how you rank among your competitors, and assess how well you address the concerns of your consumers.

As you create valuable experiences for your audience, and prove yourself worthy of their time and attention, you will increase the value of your brand, and attract loyal customers who will support your business and spread the word to others.  Continue to find ways to make your brand valuable… your success depends on it.

Written by The BrandMaker News Team exclusively for BrandMaker News