Isha Edwards

Isha is an idea catalyst and brand marketing expert who empowers individuals and organizations to profit and to excel. Known for her practical and insightful counsel, Isha’s reach spans 12 industries including music, media, academia, retail and professional services. Connect with Isha directly or via Linkedin.
Isha Edwards

How To Mobilize Your Brand: Part Two

Although the use of video screens in venues is not a new concept, (popular in sports arenas and at bars), using video screens to keep a brand in motion in high traffic areas such as airports, malls, checkout lines grocery aisles, and even on public transportation is the new standard.

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How To Mobilize Your Brand: Part One

These days, telephone service providers, are not the only companies gone mobile. From the use of wrapped vehicles by recording artists or their labels to IKEA’s mobile bedroom display on wheels, companies are realizing the benefits of making their brand both portable and engaging.

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