Chan Harley

is an enthusiastic writer and illustrator. He studies consumer trends, and is fluent in all things pop culture. Chan shares his insights, market research and creative flair on BrandMakerNews.com, to help entrepreneurs stay ahead of the game. Connect with Chan on Facebook
Chan Harley

Hyper-Local Marketing Hits The Sneaker Biz

You see it looks like big advertising just got the boot from those in the kick business. Sneaker companies, in order to get more bang for their ad dollars, are starting to employ a new tactic known as hyper-local marketing…

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Ryan Leslie: A Brand In Transition

It’s not often that you come across a truly inspiring individual that makes you believe not only in their dreams, but also reaffirm yours. That person for me has been R&B artist, producer, songwriter and entrepreneur extraordinaire, Ryan Leslie…

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The Cake Over: How a Simple Idea Can Become a Phenomenon.

A couple years back, I came across a company called Johnny Cupcake and was in awe of just how such a simple idea, a man, a brand and a t-shirt, had become an underground phenomenon. By playing off a common theme…cupcakes and cross bones, he would go on to create one of the most sought after clothing items this side of the Louie rag…

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Don’t Be THAT Guy.

We at Brandmaker News do care enough to tell you when your brand is out of place and needs to find a new lane. In fact, I write this blog to remind you to take an honest look at yourself, examine how other people interact with you, and make sure you haven’t worn out your welcome in the circles you run in…

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The Do’s and Don’ts of Blogging.

I have my favorite blogs I head to of course. We all do. But what exactly makes a blog successful? What makes one site gather a gang a heat while others coast along the crumb line? I posed that question and more to the one and only Natasha Eubanks, owner of one of the most successful gossip blogs on the net, www.TheYBF.com an urban gossip and lifestyle blog that breaks from the pack, with its following of more than 15 million readers a month…

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Feud Branding in the Age of Hip Hop

I was recently asked to weigh in on the rash of “Beef” raps that hit the Web over the past few months. In case you don’t know, “Beef” in hip hop terms is basically a feud started by one rapper who calls out another rapper to highlight something that he doesn’t like about that person. “Beef” can be about anything from a dispute over skills and credibility…

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