Jason Ross: The Fashion Entrepreneur
If you’re a guy who loves fashion, entrepreneur, Jason Ross is definitely someone you should know. In July 2008, Ross launched JackThreads.com, a members-only website that offers exclusive deals on men’s fashion apparel. The site, which is expected to earn between $5 to $10 million this year, already has more than 300,000 members and has grown over 50% in the past six months.
BrandMakerNews caught up with JackThreads founder, Jason Ross, to get a glimpse of the entrepreneurial spirit that continues to fuel the multimillion dollar business. Check out the interview…
You’ve had a great deal of success over the last two years. What would you say is the best thing about being an entrepreneur?
“The best thing about being an entrepreneur is overcoming the odds associated with the career path. Its a really rewarding feeling when a business idea that you started from scratch turns into a living, breathing, profitable company.”
Is life as a business owner all that you imagined it would be?
“Being a business owner is much harder than I imagined it would ever be, but at the same time its much more rewarding than I ever thought it would be. I always joke that “I just wanted to sell clothing online”. Sounds so simple, but running an e-commerce business is a very complex and challenging role. I don’t think you can really prepare for yourself for it without just jumping in and going for it. It’s probably the most challenging career path out there, but I couldn’t see myself doing anything else. Seeing an idea come to life and develop into a profitable business is the most rewarding feeling.”
What do you love most about running your business?
“I love working with a team of smart, motivated people on a daily basis all driving forward towards a common goal. I think its such a powerful thing building a great team around an idea. Its explosive, enjoyable and very rewarding. My team is a big part of what keeps me motivated on a daily basis. Were all in this together making it happen, and everyone has their own piece that they’re responsible for.”
Are there any tips you can offer aspiring entrepreneurs to help make their journey a bit easier?
“There are three things that can make the journey easier. PLANNING. I think planning is so key. Think through your business, write a business plan, and then go. I think the more you can teach yourself before you start the better off you’re going to be as you’ll be better prepared for the obstacles you’re going to face. We planned, but not as good as we should have. Our growing pains were… well, painful. PASSION. Being passionate about your idea is so key, as its going to get you through the down times. Entrepreneurship can be a rollercoaster ride of emotions, and the passion for what you’re doing will drive you forward at all times. PEOPLE. Surround yourself with a great team of people. Its one of the best pieces of advice out there. Having smart, motivated people will really push a business forward better than anything else can. Im very thankful for the Jackthreads team, and they are a big part of what keeps me motivated on a daily basis.”
Would you ever trade entrepreneurship for employment?
“Trading entrepreneurship for employment just isn’t in my DNA. I love the freedom that comes with being an entrepreneur and the fact that Im in control of my career and destiny. Corporate America was never for me, and it never will be. I want to be creative, I want to make my own schedule, I want to challenge myself, and I want the stakes to be very very high.”
In the interview, Jason also explained that the idea for JackThreads.com came from his interest in streetwear and mens contemporary fashion, plus his appreciation of a good deal. Ross implemented the “members-only” business model to give premium brands a more discreet way to offer sales– without sacrificing their top-tier images. To learn more about Jason Ross, or to find great deals on men’s fashion, check out his site, JackThreads.com.