How to Save Your Brand From Yourself
Every day I come across at least one status update or tweet that completely steps outside of the realm of what’s appropriate for social networking. Protect your personal brand by keeping vulgar comments, intimate details and offensive remarks out of your online vocabulary.
This is the Internet, people! Your words travel far and wide. So, before you decide to vent online think about the long-term damage your comments may have on your personal brand. Just because you have the right to free speech, doesn’t mean you should use it.
People are watching you, reading your every word, and making decisions about who you are and what you represent. Don’t let your offhand remarks keep you from getting the job, relationship, business opportunity, and overall respect you deserve. You’ll be surprised how many recruiters, potential business partners and even employers are checking out your social networking profiles to learn more about you, and to see if you’re qualified for the opportunities you want.
Everything you say, every picture you post, and everything you do online either enhances or diminishes your personal brand. Don’t say things on social networking sites under the illusion that you are having private conversations. Online chatter can always come back to haunt you. You may not care right now, but it won’t be cool to see scandalous comments and pictures of you popping up on Google three years from now.
To Save Your Brand From Yourself:
Think about how you want your brand to be perceived today and down the road.
Draw the line between what’s okay to share and what’s better kept private.
Determine which characteristics you want people to associate with your brand.
Send tweets, status updates and blog comments that reinforce the reputation you want to establish.
If your picture or comment doesn’t positively reinforce your brand, don’t post it.
To shape your personal brand, control the way you present yourself to the world. Knowing when to muzzle yourself is critical to your long-term success. The mic is always on!