How To Sell Your Ideas

1-how-to-sell-ideas

[Harvard Business Review] Whether an audience accepts an idea is often less about the idea itself than about how you present it. When you need approval, don’t assume that just because it’s brilliant, others will see it that way — convince them.

When it comes to getting approval, style can be as important as substance. Remember to form alliances early, prepare your pitch, position it for your audience, keep it simple, and answer questions with confidence.

For more details on how to use these strategies to sell your idea, read more.

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