How To Makeover Your Personal Brand


One surefire way to upgrade your personal brand is to give your personal style a makeover. As entrepreneurs, we dream about one day having the best clothes and personal groomers at our fingertips, but we can’t afford to wait for that day. We have to start making our personal style a priority– right now. Even if you’re still working your way up to that million dollar wardrobe, you can still learn how to present your best self to the world every day.

Ask yourself the following four questions to determine whether it’s time to makeover your personal brand…

1. Is Your Look Stopping Your Success?
We all want people to accept us as we are, and judge us on our inward qualities rather than our appearance, but unfortunately that’s not the way the world works. Our appearance is the outward expression of our personal brand. It plays a critical role in determining whether we get the opportunities we want. Don’t let your appearance keep you from getting ahead. Here are a few tips to help you master your look.

2. Have You Created Your Signature Style?
A critical part of the personal branding process is the creation of a signature style. We all have the opportunity to create a signature style that is unique, authentic, and representative of who we are as individuals. Check out this interview with image consultant, Natalie Jobity to learn how to create a signature look that stands out and gets remembered.

3. Is Your Personal Brand Visible Enough?
Your visibility gives you credibility. So– people will need to see you in action in order to take you seriously. By making your personal brand visible, you give others a more complete picture of who you are. And, you make it easier for them to accept that you actually are who you say you are. Once that familiarity is established, your audience will be open to receive what you have to offer. So, make sure your brand is visible! Here are 4 ways to increase your visibility to reinforce the credibility of your brand.

4. Do Your Clothes Represent Your Brand?
You can improve your own personal brand by adding well-tailored suits to your repertoire. Every entrepreneur should have at least one incredible suit in his or her closet to put on when it’s time to seal that business deal, and to make a lasting impression on everyone around. An incredible suit impacts the way people interact with you. Just put on your suit and you’ll find that people are more willing to engage in conversation, more interested in what you have to say, and generally more courteous and accommodating overall. Read more to make sure you’re suited for success.

In case you answered “no” to any of the questions above, read the related articles and learn what it takes to makeover your personal brand. Don’t create barriers for yourself by letting your image hinder your progress. Looks will always matter, no matter how smart, how clever or how talented you are. So, go ahead and create a personal style that gets results day in and day out.

One Comment

  1. Posted October 17, 2010 at 5:14 PM | Permalink

    Great article. Your success in business depends entirely in how others perceive you. A polished image and enhanced social skills are part of your brand and will set you apart from your competitors no matter who they are.

    With Grace and Charm,

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