Steve Stoute: Branding Cool Businesses

Steve Stoute, Founder and CEO of Translation, explains what it means to be cool, and why companies turn to artists to capitalize on that cool factor. In this video, Stoute shares the secret behind his most successful brand collaborations, and offers the following advice, “Align yourself with brands you believe in. Find balance in telling the truth.” For more branding advice from Steve Stoute, just press play.

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