Twitter Strategies For Growing Business
Sure you may have a Twitter account, but are you using it effectively to grow your business? We asked six entrepreneurs to share their successful Twitter strategies with you. Here’s what they revealed…
6 Twitter strategies for your growing business:
Strategy #1: Choose the right people to follow.
Who you follow + Who follows you = Your experience on Twitter. This actually applies to most social media platforms but especially here! If you are feeling like the conversations are mundane or not of interest, look at who you are following, and search for more appropriate people. If you are being bombarded by promotions or not getting responses to your queries, look at who is following you, and reach out to people that are more aligned with your goals. Twitter CAN be a very powerful tool, but who you associate with makes all the difference! -LisaMarie Dias, LisaMarie Dias Designs
Strategy #2: Take advantage of 3rd party apps.
Use 3rd party apps like Tweetdeck, Hootsuite or Ping to help you save time. You can post to multiple social media (Twitter, Facebook and Linkedin) at one time. You simply enter all of your social media accounts into a single 3rd party app (like Tweetdeck or Hootsuite). Then when you write a post you can select which accounts on which you want it to appear. -Cindy W Morrison, CWM Media
Strategy #3: Use Twitter’s search feature.
I have generated sales in the past via Twitter, through a fairly simple technique. I run two subscription websites, one focused on short selling, and the other focused on hedging. What I’ve done in the past is search Twitter for keywords such as “short selling” and “hedging”, which brings up recent tweets mentioning those terms. Then I’d respond to the sender and say, for example, “You might be interested in this site which offers a unique hedging tool”. I’ve asked new subscribers in the past how they joined and have been told they joined after being contacted by me via Twitter. -Dave Pinsen Launching Innovation, LLC
Strategy #4: Instead of selling…solve problems.
We find it best to use twitter to connect to people who have questions or are expressing that they have issues printing. Instead of trying to hard sell them on our products we try to resolve their issue. -Bill Elward, Castle Ink
Strategy #5: Pre-schedule tweets.
Socialoomph allows us to schedule tweets in advance. This allows us to spread out our tweets, so we don’t tweet too much, or too little. It’s also helpful to tweet on a topic, once per day, for instance. I can sit down on a Sunday and schedule 50 tweets, spread out over two months time. Another tool manages our non-followers, or those that don’t follow back. It’s important not to become to “upside-down”, or be following 20% more people than are following you. For this, we use Qwitter to show who has unfollowed us recently, and also the tool FollowerHub, which allows an easy way to unfollow those who don’t follow back. -Rob Cox, Poolcenter
Strategy #6: Connect with industry leaders.
Subscribe to articles that are relevant in your industry via Google Alerts, then reach out to those interviewed or mentioned by mentioning them on Twitter. An example would be this recent NYT article… I found it in my Google Alerts for “mommy bloggers marketing” and could reach out to any of the experts in the article with a tweet of the article and an @ mention to the experts, specifically. I almost always get a nice reply thanking me for my mention, plus I gain a new follower in the process. The conversation is genuine, and it has helped me to earn respect in the Twitter community. -Linsey Knerl, Lille Punkin
Entrepreneurs, what other Twitter strategies do you use to grow your small businesses? Share your tips below…