Is 2011 The Year Of Facebook?
By any measure, 2011 is the year Facebook must be taken seriously by each and every brand. Not because of what it’s worth as a company, but because of how that valuation reflects the potential impact of Facebook on every industry including entertainment, advertising and sales of all types.
The power of Facebook is the relationships it fosters and how that gives individuals and brands influence over their fans and friends. Variously called social capital or influence, this ability to exercise influence means that brands become day traders in social emotion and continually manage their reputations.
So, this being the time for New Year’s resolutions, what should a brand do to take Facebook seriously? How can they adjust their thinking and behavior towards this network to capitalize on its success and impact? Here’s a few suggestions. Read more…
Source: Fast Company